The Pursell Family has been in the business of growing for more than 100 years. Their story begins in 1904 with the founding of the Sylacauga Fertilizer Company. By the end of the 20th century, the company, Pursell Technologies, had developed innovative technology that revolutionized the agronomy industry. The company had also moved to scenic Pursell Farms.

On the farm, David Pursell, the third generation of family leadership, had a visionary idea: to invite the product’s end users (golf superintendents) to see the product firsthand. To achieve this, the family built FarmLinks in 2002 as “the world’s only research and demonstration golf course.” Today, Pursell Farms has evolved into a premier regional family farm resort available for retreats, leisure getaways and weddings. Gamble and Gamble, along with Valor Hospitality and HGOR Land Planning, are working collectively on a series of new buildings and places that will transform Pursell Farms into a truly legendary guest experience. 

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